In today's modern world, businesses need to be savvy about their digital marketing in order to remain competitive. With this, online presence is essential. Platforms like Facebook, Google Ads, and LinkedIn provide new opportunities to reach potential customers.
However, online marketing is more than just setting up a profile and posting occasional updates.
To truly succeed in the digital age, businesses need to develop a comprehensive digital marketing strategy. This strategy should include elements like search engine optimization (SEO), content creation, and social media presence, to name a few.
But all of this also implies that business owners might find themselves overwhelmed by the many marketing tasks.
So what you need is actually a boost--some kind of supercharger--that will allow you to maintain or build marketing momentum. And a digital marketing virtual assistant (VA) can help you with that.
You can click on these links below to jump to a specific section of the blog post:
- How a Marketing Virtual Assistant Can Boost Your Digital Marketing Strategy
- How Can You Improve Your Digital Marketing?
- What Is the Difference between a Digital Marketing Virtual Assistant and a Digital Marketing Consultant?
- Who Do You Need to Hire--a Digital Marketing Virtual Assistant or a Digital Marketing Consultant?
- How Can a Digital Marketing Virtual Assistant Supercharge Your Digital Marketing Strategy?
How a Marketing Virtual Assistant Can Boost Your Digital Marketing Strategy
What Is Digital Marketing?
In the simplest terms, digital marketing involves online marketing efforts. It is the process of using online channels to promote or market products and services.
Digital marketing often uses technology to track data and analytics so businesses can measure the results of their campaigns. This data can then be used to inform future marketing decisions.
The key elements of a successful digital marketing include:
- Search Engine Optimization (SEO)
Search engine optimization is the process of improving the visibility of a website in search engine results pages. In other words, it is the process of making a website more "friendly" to search engines.
However, SEO is not just about improving the ranking of a website; it is also about increasing the number of visitors to a website.
- Content Marketing
Online content marketing is a strategy that businesses use to create and distribute online material (such as blog posts, videos, etc.) in order to attract and retain customers.
The goal of content marketing is to build customer relationships by providing them with information that is relevant and informative.
Content marketing can be used to achieve a variety of objectives, such as increasing brand awareness, generating leads, and boosting sales.
In order to be successful, businesses must produce high-quality content that is targeted at their audience. Additionally, they must have a plan for distributing this content and ensuring that it reaches the right people.
- Social Media Management
Social media management is the process of creating, curating, and publishing social media posts across all of your social media channels.
It includes everything from developing a strategy and posting schedule to creating and sharing content, monitoring engagement, and responding to comments. With this, you can ensure that your online presence is consistent, accurate, and engaging.
- Email Marketing
Email marketing is a powerful tool that can be used to reach a large audience with relatively little effort. When used correctly, email marketing can be an effective way to build relationships with customers and promote sales.
However, there are some important things to keep in mind when using email marketing.
First, it is important to make sure that your email list is accurate and up-to-date. Otherwise, you run the risk of sending emails to people who are no longer interested in hearing from you.
Second, it is important to craft engaging and relevant messages that will resonate with your audience.
Finally, it is important to monitor your results and make adjustments as needed in order to ensure that your email marketing campaign is as successful as possible.
- Website Management
Anyone who has a business website knows that there is more to website management than simply putting up a few pages and hoping for the best.
A well-designed website can be a powerful marketing tool, helping to attract new customers and grow a business.
However, design thinking in digital marketing and maintaining a website takes time and effort. In addition to web design, digital marketers must also create landing pages, manage content, and track web traffic.
- Graphic Design
Graphic design is a key element of many digital marketing campaigns. It is the process of visually communicating ideas and messages. It encompasses everything from creating custom images and videos to designing infographics and developing logos.
Graphic design can be used for a variety of purposes, including advertising, product packaging, and corporate branding.
Which Is Better--Traditional Marketing Methods or Digital Marketing?
In the past few years, businesses relied heavily on traditional marketing methods, such as print ads, direct mail, and TV commercials. While these methods can still be effective, they are often costly and difficult to measure.
In contrast, digital marketing is more affordable and provides more visibility into the results. With digital marketing, businesses can track how many people see their ad, click on it, and take the desired action.
Additionally, digital marketing allows businesses to target specific demographics with laser precision. As a result, it is not surprising that small businesses are increasingly investing in digital marketing.
While there is no one-size-fits-all answer to the question of which marketing method is best, it is clear that digital marketing offers a number of advantages over traditional methods.
How Can You Improve Your Digital Marketing?
There are a number of ways to improve your digital marketing, but working with a digital marketing virtual assistant or a digital marketing consultant can be an extremely effective way to get started.
They can help you to create and implement marketing tasks and strategies tailored to your specific business goals. They can also help you to track and analyze your digital marketing campaigns to see what is working and what needs improvement.
RELATED: How This Social Media Virtual Assistant's Skills Skyrocketed Her Clients Engagement
What Is the Difference between a Digital Marketing Virtual Assistant and a Digital Marketing Consultant?
Digital Marketing Virtual Assistant
A digital marketing virtual assistant can help to take your online marketing efforts to the next level. As a digital native, they are well-versed in the latest digital marketing trends and techniques. They can provide you with ongoing support and help you create and implement a digital marketing campaign that targets your customers effectively and generates leads efficiently.
In addition, a digital marketing assistant can help you manage your social media accounts, create relevant content, and track your analytics so that you can make data-driven decisions about your marketing campaigns.
Apart from these, digital marketing VAs can also handle repetitive tasks and other administrative tasks, such as scheduling appointments, preparing expense reports, maintaining databases, and managing customer satisfaction.
Digital Marketing Consultant
A digital marketing consultant, on the other hand, is a professional who provides expert advice and guidance on all aspects of digital marketing. This includes developing strategies, analyzing data, and providing recommendations for improvement.
Who Do You Need to Hire--a Digital Marketing Virtual Assistant or a Digital Marketing Consultant?
Traditionally, the role of the virtual assistant would be to come in after someone has created the strategy and focus on implementation. As a business owner, who you need to hire comes down to your needs.
If you are struggling with strategy, then a consultant to help you nail it down will probably be your best move.
However, many small business owners lack the funds to hire a digital marketing consultant. As specialists, they command rates that are commensurate with their training and abilities.
This is why a marketing virtual assistant becomes a better option. But the key is that you will have to be absolutely clear about your strategy and your needs.
Remember: Virtual assistants are great at accomplishing digital marketing tasks and brainstorming ideas, but they don’t drive overall strategy.
The bottom line is that you’ve got to know what you’re asking for and be able to give clear instructions. Spell out in a written procedure exactly what you want your virtual assistant to do. This will ensure maximum value from the relationship.
How Can a Digital Marketing Virtual Assistant Supercharge Your Digital Marketing Strategy?
A Digital Marketing Virtual Assistant Can Do Competitor Research
Competitor research should be a key activity for any business, since the competitive landscape and market conditions don’t remain static. So if you’re not paying attention, you’re leaving the door wide open. This means it should be a regular activity, but of course, it’s a time-consuming one.
A digital marketing virtual assistant can help by doing things like:
Setting up alerts for mentions of keywords or company names online
Monitoring advertising and strategy of competitors
Using a tool such as Spyfu to learn the keywords your competitors are using
Doing content research (tools such as Buzzsumo will help to find popular influencers and content that gets the most shares for a topic)
A Digital Marketing Virtual Assistant Can Set Up Your Email Marketing
A huge part of email marketing isn’t just the actual writing of the emails (which isn’t usually a job for virtual assistants), but the setup of those emails in your system. From email newsletters to the various sequences you might have, a virtual assistant can get everything up and running.
Remember you (or your content/marketing person) will have to write the emails and dictate strategy. However, digital marketing virtual assistants can take care of the rest, including putting in call to action buttons and ensuring that links are correct and working.
A Digital Marketing Virtual Assistant Can Handle Your Social Media Management
Digital marketing VAs can be a game-changer for your social media management, as they can help you with a variety of tasks related to social media marketing--from creating social media strategies to joining Facebook groups to analyzing your social media analytics and reporting on your progress.
Virtual assistants are highly skilled at using a variety of social media platforms, so they can help you to maximize your reach and improve your social media presence.
In addition, virtual assistants are often very well organized and can keep track of your social media calendar, making sure that you stay on schedule with your social media posts.
A Digital Marketing Virtual Assistant Can Create Your Lead Magnet
Lead magnets play a vital role in helping to build your email list, but they can also be a time-consuming task.
If your virtual assistant is not a strategist or content creator, what can you get them to do?
One thing is to repurpose content that you’ve already spent time creating to turn into lead magnets.
For example, you might have content spread across slides you created for a webinar presentation. Digital marketing VAs can take that and turn it into a printable download, an infographic, a brief ebook, or some other type of lead magnet.
A Digital Marketing Virtual Assistant Can Handle Your Online Content Setup and Promotion
Just like email marketing, content marketing involves a lot more than the initial content creation. Setup on your blog can take time to test and ensure that it is rendering correctly and all links are working.
Further, you want to optimize your content marketing investment, which means ensuring that you promote your content.
Digital marketing virtual assistants can follow a procedure that you set up to get the content promoted across different channels. This helps to ensure that you are both consistent and efficient.
Virtual assistants can also be a great resource for basic video editing tasks. They can help with tasks such as transcribing video footage, adding basic transitions and effects, and even creating simple animations for your content.
In addition, because virtual marketing assistants are remote employees, you can actually save money! They can be a convenient and cost-effective option for small business owners who don't have the resources to hire an entire team just to edit videos.
Final Thoughts
Making the most of having a virtual assistant to help with your digital marketing strategies means being prepared ahead of time. This means:
Defining your strategies clearly
Knowing what you need a digital marketing VA to do
Creating organized processes that back up your strategies
Basically, the way to ensure you’re getting the best value for using a virtual marketing assistant is to plan ahead so that you’re ready to put them to work. You don’t want to “wing it” or you’ll find that you’re not getting the results you’d like.
Are you ready to bring in a virtual assistant to help with your digital marketing efforts? Talk to us today about how we can help.
For more info about other ways on how a virtual assistant can help your business, you can read our Ultimate Guide to Virtual Assistants. This is the best guide on the web to teach you what a virtual assistant is exactly and enumerates all the steps that you need to successfully hire and manage one.